早上收到 Google 寄來的新聞稿:Google AdSense 推出 API;仔細看了一下網站中的這句話:
With the AdSense API, your users can create their own AdSense accounts on your site, and display ads alongside the content that they have created. Plus, users can manage their accounts and view ad performance and earnings reports, all on your site. Each user's AdSense account generates revenue for the user, and for you, the site owner.
這其實是 Google 跟網站站長租廣告版位的意思,網站使用者登在自己頁面上的 Google AdSense 廣告,網站站長也可以抽頭。由此觀之,Google AdSense 已經不只是廣告平台了,而是更深一層,成為「平台的平台」。